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Tang Jun from SOYO Technology: Talking with Strength and Innovation in the face of Competition

Time:2016-05-20    Author:  Administration Department

    【HC Education Equipment Network】On May 8, 2016, the 70th General Education Exhibition was grandly opened in Shenyang city, Liaoning province. This exhibition fully demonstrated the latest technologies, products and solutions in the field of education equipment in China. HC Education Equipment Network, as a vertical media for educational equipment industry, especially set up interview live rooms at the exhibition site, and invited influential and creative enterprises in the education equipment industry to discuss new ideas and new models in the field of educational equipment.

    On the afternoon of May 8, we are honored to invite Mr. Tang Jun, the general manager of SOYO Technology Development Co., Ltd., to visit the HC Live Broadcasting Room and talk about the product concept, development philosophy and future strategy of SOYO.

Tang Jun, General Manager of SOYO Technology Development Co., Ltd.


The following is the interview record:

Reporter: Hello everybody, this is the site of the 70th General Education Exhibition. We are now located in the HC Live Broadcasting Room. Today, we are particularly fortunate to have invited Mr. Tang Jun, the general manager of SOYO Technology Development Co., Ltd. I would like to ask Mr. Tang, what new products and solutions your company has brought to this year's General Education Exhibition? What are their unique characteristics?

Tang Jun: In this exhibition, we mainly brought about a modular wall-mounted teaching all-in-one machine. There are already some products on this one machine market. However, why do we do this? The main reason first is that the products on the market are mainly assembled, which will bring many bad situations. Second, we also believe that the future direction of educational equipment should be highly integrated, highly available, and easy to use. Therefore, we have used our advantages to develop integrated baseboard and developed this integrated all-in-one machine. The current market is not bad. After the integration, its reliability, availability, and user experience will be much better, so the market is also very good.

Reporter: Are there typical examples of users to share with us?

Tang Jun: A very typical example is that there is a market in the south of China and the customers actually require a personalized customization because each customer’s needs are different. The design, software and hardware of this all-in-one machine are all made by ourselves. At that time, the customer proposed whether half of these machines could adopt the computer of one brand, and the other half adopt the computer of another brand. For us, as long as we make a simple adjustment in the structure, we basically finish it in one week and supply it in a month. Therefore, our customers are very satisfied. But why did he use branded computers, perhaps it is more convenient for the after-sales service and other aspects. It is illustrated from this typical case that the biggest difficulty of an assembled machine is that it is easy to assemble, but it is difficult to change. The disadvantage of the integrated design is that the initial design process is very long. For example, this design process of the model takes six months, which is very long, but the benefit is that it is very easy to make adjustments later. So far we have done nearly seven models, and there are nearly fifty software versions, just like we have to keep teaching address system to fit all schools. Our wall-mounted all-in-one machine can adapt to all kind of needs. This is a benefit that I think I insist on R&D.

Reporter: If such a research and development is to be popularized, it requires to have a market. This year, our country is particularly promoting on targeted poverty alleviation. I would like to ask how such a solution is applied to the second-tier cities and below.

Tang Jun: It is good that education in large cities like Beijing, Shanghai and Shenzhen, as these cities enjoys better economic development, so its education level and equipment level have already been in place five years ago. But education in a large number of second and third-tier cities including counties in China is still lagging behind. In the past, it was easier for the rural areas students to pass the College Entrance Examination to be accessible to universities like Tsinghua University and Beijing University, but now it is easier for students from major metropolis. The biggest reason is that education is not balanced. The imbalance in education is reflected in two points. One is that educational resources are not balanced, and the second is that educational equipment is not balanced. As educational equipment manufacturers, we must try our best to balance education equipment. I told our colleagues that our business is going to the mountainous areas and the countryside, that is, we have to walk through the mountains and rivers of the motherland, not only the second and third tier cities, so that the county-level city partners also know our brand. Just like we did a new product launch in second-tier cities this year.
In the actual situation, we must fully listen to the users’ opinions. The demand in the second and third tier cities may be completely different from that in the metropolis. We listen carefully to the opinions of the front-line customers and make the versions of the third and fourth tier cities according to the opinions of the front-line customers, making our products more suitable for the needs of users and allowing teachers to use them more handily. I think this is a slight contribution we can make to the equalization of education.

Reporter: If the product sell to the second or third line, then the after-sales services are also a problem. How does SOYO Technology deal with this?

Tang Jun: The best after-sales service is that there is no after-sales service. When we are doing a public address system, there is no after-sales service. The proportion of after-sales service is controlled at 1%, so this is the reason why our crown mark can grow in a very short time. For the modular wall-mounted all-in-one machine, our goal is to make our products be unnecessary to have no after-sales service. The biggest problem here is the computer’s problems. We are also looking for some good brand manufacturers to work together to solve this problem. The second one is to find a solution in software. Of course, I think the core point and the ultimate goal for after-sales is having no after-sales, and do not let users feel terminal, but let it run smoothly. Now our products can basically do this.

Reporter: At the exhibition site, we can see that many foreign companies and some radio and television companies have entered the education market. What do you think of this development trend?

Tang Jun: I think SOYO is the least afraid of competition, because we not only compete in the country, we also participate in the competition in the international market. Every year, half of our exhibitions are abroad, so I think the more competition, the better. Because under the current economic form, education is certainly one of the few flourishing industries in the world. It is normal for everyone to participate in competition. In the face of competition, manufacturers have to achieve two points, the first is to continue to strengthen R & D investment. Relying on the price to compete with others is ultimately a dead end in the competition, so to do a good job of differentiation, manufactures must pay attention to the R & D approach; Second is to have a good market service. With the same technology, if manufactures understand the customer’s needs, it can also make a difference. Therefore,the first is to do fine work on the technology, and the second is to do all the services. There is nothing worried with these two things done.

Reporter: This is our unique advantage. Now what kind of development stage do you think education is in, and what kind of development plan will be marked in the second half of 2016?

Tang Jun: I think that the basic hardware of education has now come to an end. Therefore, the current development should focus on the equipment of a single classroom, such as multimedia classrooms, to develop an interactive experience that focuses on teachers and students. Whoever can do well in this area will be able to rise suddenly. We can see that people who recorded and broadcast early will develop very well, but now the difficulties are very great. The equipment in the classroom has now been made very specific. It is nothing more than a matter of size, a question of budget figures, but there is no problem in this classroom. I think that when it comes to the interaction between teachers and students, in terms of student data collection, student education equalization, or efforts to allow every student to have access to schools such as Tsinghua University, it is important to improve technical means and enhance the interaction between teachers and students. This is the future direction.
Second, when there is possibility to realize the interaction between teachers and students, the accumulation of data, the collection and analysis of big data, as well as the application of the Internet are also directions, just as what we are doing. If we have the opportunity to accept HC interviews in the second half of this year in September, we will talk to net friends what we are now doing and we have new products coming out.

Reporter: Okay, we are looking forward to the new products of SOYO. We also welcome all users to experience the booths of SOYO. Thank Mr.Tang for accepting our interview. Thank you.

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E-Mail: johntang@chinasoyo.com

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